RELAY – A Growth-oriented Incubation for Influencers

With the rapid development of the live streaming industry, industrialization is becoming increasingly evident. Live streaming is no longer just content creation, but a complete industrial chain involving technical support, operation management, and commercial realization. The spatial design reflects this industrialization by emphasizing modularity and standardization. The “Relay” project is centered on a circular core with a modular radial layout, creating horizontally equal and standardized streaming units, similar to production units on an assembly line. In the vertical direction, the size and scale of these units vary according to the growth stage and needs of the influencer, reflecting the directional growth and hierarchical incubation characteristics of the industry. The spatial structure remains unified and efficient, while supporting the personalized development of each influencer, in line with the professionalization and scalability trend of the live broadcast industry.